The full document catalog
The plan, the filings, the numbers, and the documents you reach for once the phone starts ringing. About 25 minutes of intake produces what would take forty hours of research and writing.
Buy a pack once and receive the documents below the same day. The Launch Pack gets you open. The Growth Pack adds the six documents that decide what you charge and how the phone rings.
14 documents, delivered the same day
Launch $147 · Growth $297
The six Growth docs are $354 bought one at a time
Documents you reach for after launch as the business grows. Each one pulls from the same intake. Priced $39 to $79, against $300 to $4,000 for the equivalent from a consultant. Six of these come with the Growth Pack, marked below once you own them.
Operations
When you sign your first customer.
The customer-facing communication kit: kickoff call script, materials-delivery notification, mid-job photo updates, internal handoff intros between your team members, and the post-job courtesy follow-up sequence.
Read a sampleAvailable with any CrewPlaybook pack
Operations
Before your first bid, or any time you raise rates.
Burdened labor math, margin literacy, per-service-line markup logic with sample priced jobs, role-by-role commission structures, and printable worksheets you fill in by hand. Teaches you how to read your own financials so the numbers refine over time.
Read a sampleAvailable with any CrewPlaybook pack
Operations
When you can't keep doing things by memory.
Six to eight trade-specific standard operating procedures: lead intake, job kickoff, quality control, callback handling, payment collection, safety incidents. Each SOP has its own steps, owners, and decision points.
Available with any CrewPlaybook pack
Operations
When you can't tell if you're winning without checking the bank balance.
The 8-14 numbers your trade actually runs on, each with a plain-English definition, the exact formula, where the data lives, who owns it, and the red flags. Plus a weekly scorecard you can rebuild in a spreadsheet and a monthly review agenda.
In development
Operations
When year one is working and the question becomes what's next.
The months-13-24 plan: pull your real year-one baseline, see the gap to a reachable target state, pick from 3-5 growth levers with prerequisites and the math, and run four quarters with decision gates and financial guardrails.
In development
Hiring
When you make your first hire.
Day 1, week 1, and month 1 steps for getting a new hire productive: paperwork, equipment issue, training milestones, and check-in cadence.
Available with any CrewPlaybook pack
Hiring
When you're turning down work because there's only one of you.
Who to hire, in what order, triggered by your own numbers instead of the calendar. Each role gets a job ad draft, screening questions, a paid working-interview plan, grounded comp framing, and a first-90-days bar.
In development
Sales
When your close rate matters more than your lead volume.
The sales motion itself: discovery questions to qualify a lead, quote presentation script, objection handling, follow-up cadence on outstanding quotes, and how to handle a no without burning the relationship.
Read a sampleAvailable with any CrewPlaybook pack
Marketing
After every completed job.
Email and text templates for asking for a Google review, tuned by job type. Includes the timing window that actually gets a reply.
Read a sampleAvailable with any CrewPlaybook pack
Marketing
When the phone needs to ring and you don't know which lever to pull.
Positioning you can say out loud, 5-8 channel plays ranked now/next/later with setup steps and a weekly motion, a local proof engine, a referral program with scripts, a seasonal calendar, and honest budget guidance.
Read a sampleAvailable with any CrewPlaybook pack
Marketing
When competitors show up in the map pack and you don't.
The full procedure for the listing that wins the map pack: claim and verify, pick the right categories, a trade-specific photo shot list, posting cadence, Q&A seeding, spam watching, and the monthly maintenance routine.
Read a sampleAvailable with any CrewPlaybook pack
Bring each piece of the pack to a separate professional and the bill lands between $5,600 and $18,000. The figures below are mid-market 2026 rates.
Ask Your Playbook is a chat scoped to your own documents, with a citation on every answer. It comes with your pack: 20 messages a month at no extra charge.
Optional. No subscription is required to use your pack or the chat. Cancel anytime.
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